The Rise And Fall Of The New Social Media App Musically

Musically was a social media application that allowed users to record videos of 15 seconds-1-minute lip-syncing music videos. The application allowed the users to choose any sound track to accompany the video and had different time lapses (fast, slow and normal). The app was also interactive as it allowed users to browse and search for content that they enjoyed. musically was founded in 2014 April. In June 2016 the app had over 90 million registered users. Originally started as a failed education application, it came to its peak in May 2017 with over 200 million users. in November 2017 Bytedance the owner of TikTok purchased the application Musically. The two applications were combined into one in 2018 August and has been operation as TikTok. 

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