Instagram’s Explore Tab: Now Tailored to You

Instagram has tweaked their algorithm. Now the app’s explore tab is better tailored to you, displaying photos and videos specifically suggested for each user, making the photo and video discovery a more personal experience.

Still only displaying images from public accounts, direct messages and images from private accounts won’t show in the section. The tweak will also look at photos and videos that have been liked by people you follow. The algorithm will show you a variety of content that is trending in the Instagram community, as well as what the people you follow are liking.

Rolled out in 2012, as a replacement for the Popular section, the Explore tab was the first major update since the company was acquired by Facebook. The Popular section also displayed photos that had a high number of likes, but it didn’t include the ability to search by username or hashtag

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