Buy Items With Flow, Simply Point Your Device at Them

Amazon is at it again, pulling the carpet under retailers’ feet. Introducing Flow; a new addition to its iPhone shopping app. Buy items by simply pointing your iPhone at them.

Using your iPhone’s camera to collect product information, the app collects information like product colour, general appearance and label text, matching the data against its massive product database.

If you have an i.OS device, fire it up and start using the app. The update is probably already there. Just Search for it and you should find Flow.  A move in the right direction, the app still has some way to go before it becomes a major part of the shopping experience.

Hold your phone up to an object and watch as the app designates key points of its image with sparking blue dots – this is a sign that the app is hard at work. All the while, the app is sending you updates about the progress it has made; “We haven’t found anything yet” and suggestions like “Try pointing your camera at something flat like a book, DVD, video game or barcode.” After a while, the app will pause, to save battery-life. A downside of the app is that it takes up a lot of your battery. Eventually, the app will find something and this will be saved into your History list. Click on the item and it will take you to the product page where you can buy the product, in real-time.

A potentially powerful tool, the app still has a way to go before it becomes a must-have for online shoppers.

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