Since its inception in 1987, Soviet has built up an internationally recognized pedigree as a jeans wear lifestyle brand. Bespeaking an attitude demanding quality of style and freedom of individual expression. Soviet personifies a new-fangled image, expressed by everyday people, in everyday ways. Focusing on comfort and an elegant yet en-vogue approach to fashion. Patrons of the brand proclaim that there is simply no better fit.
Set out with a high energy and contemporary feel, Soviet stores enhance consumer convenience with freestanding stores and in-store shops in over 18 locations across Southern Africa.
The brand has an international footprint which offers each individual a unique experience of:
• Personal attention from knowledgeable staff that brings the brand to you, not just the product;
• an electric and accepting ambiance;
• an en-vogue wardrobe selection for each individual to interpret as their own.
We invite you to walk into the world of SOVIET and live our heritage: An authentic, fashion-oriented jean-wear brand for people who want to be free and genuine.
“Real People, Real Denim”