This blog follows on from the previous one. Okay, let’s give away a trade secret here, which is really not that hard to figure out. How do you extend the life of a music brand, and milk it like the cash cow that it is, for all it is worth? You turn it into a stage play or a movie, or better still, even both.
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Music and smart marketing
Marketing under pressure: showing a return on investment
Contemporary marketing, shopping centre or otherwise, is under enormous pressure to shape up or ship out. Microsoft is scheduled to have their first job cuts in five years after their merger with Nokia, and rumour has it that the jobs to be cut will include marketing and engineering positions. In a struggling global economy, the first casualty is always the marketing budget.
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