Kenny G in concert

One of the highest selling artists of all time, Kenny G has single-handedly made the saxophone a hit amongst music lovers. Perhaps it is the raspy mid-tones of the saxophone that lend it an air of intimacy, or maybe it’s Read more

Splashy Fen is the ultimate Easter concert

It’s been going since 1990, and Easter 2015 will be the 26th year for the Splashy Fen music festival. I have yet to learn why the music event is called Splashy Fen, though I do believe that the farm it Read more

Oppikoppi, a whole series of concerts rolled into one

The small town of Northam in Limpopo Province comes to life every August. Technically it’s spring if you calculate that you are halfway between the winter solstice and the spring equinox and you don’t factor in seasonal lag, but Read more

Richard Clayderman in concert

No doubt the mysterious Frenchman’s greatest gift to the world musically has been “Ballad for Adeline.” Composed by Paul de Senneville and Olivier Toussaint in 1976, the co-writers could never have imagined how big the song would become, because disco Read more

Albert Hammond in concert

This is not a name that rolls off the tongue like Madonna or Michael Jackson or Elvis, but Albert Hammond has had an amazing music career anyway. A native of the UK, he has done a considerable body of work Read more

Mamma Mia! heads back to Jozi in 2015

The smash hit musical based on the music of those 4 Swedes (well, actually 3 Swedes and a half-Norwegian) returns to the Teatro at Montecasino in Johannesburg, for a limited season run from Tuesday 24 March 2015 to Sunday Read more

Sipho ‘Hotstix’ Mabuse is NOT too cool for school!

On 1 October the Lyric Theatre at Gold Reef City hosted Sipho ‘Hotstix’ Mabuse in concert. It’s been 30 years since his hit “Burnout” tore up the charts, and, according to the write-up for his show, 50 years since Read more

career

Straddling the border between two careers, part 3

So there you have it: first do the one and then the other, or delegate the one away, or find ways to integrate the two in ways that you never thought were possible, which will overcome the torture that you feel of having to choose between the two. I have used the third option to successfully integrate a music career with one in marketing, which includes having lectured on music marketing, growing my own personal brand, and doing my doctorate in marketing communications, but in the music industry (read the blog post about James Blunt’s undergrad dissertation on music for his degree in sociology).
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Straddling the border between two careers, part 2

So the first step you can take if you face the duality of career choices is to do the one and then the other. You would share the company of many a fellow musician if that is the case.

ABBA’s AgnethaFaltskög worked for a while as a secretary. As I understand it, and recall, Madonna worked in a burger joint in New York before she got her big break. And then there is a host of lesser known musicians, all of them excellent and very talented, who all had lengthy day jobs before they switched to music.
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Straddling the border between two careers, part 1

I write this article for myself as much as for the next musician. But before we get there, you may be asking yourself what this whole blog is all about (not just this post), and who is it for? Who is it aimed at?

Perhaps it would be too general to say that it’s aimed at the music content creator (the artist), the person who makes the music, and it’s also aimed at the music content consumer (the listener), who will hear the music and then make a decision about is likeability. Read more

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