Evolution of house music in South Africa

SA is generally regarded as one of the largest House markets in the world. House owes its origins to the great city of Chicago, but has found a modern home in Miami, and is also part of the pulse of what makes Johannesburg such a cool and vibey place.

Some would argue that House emerged as the contemporary successor of Kwaito, though this line of thinking would stimulate great debate among die-hard fans of Kwaito, and puritans of House. Some may even argue that this is one of the reasons why Mandozahas lost his spark, and why a song like Nkalakatha would probably not work in 2014. Well, that really IS a matter of debate.
But perhaps one of the reasons House music has become so prevalent is its engagement with the DJ – this is music that is easily translated onto the dance floor, and easily translated onto the decks. Many a DJ is also a producer, and the music that is born in the studio often makes its way into the public arena when the producer goes out to DJ at a gig or a club.

Of course, the irrepressible Soul Candi Records is the doyen of House music in SA, and has given the music scene the likes of RJ Benjamin, Crazy White Boy and most recently, MiCasa. Soul Candi’s incubator of House beats in the past was their music school, which taught DJing and House music production. This function has subsequently been seconded to another college, but is still done in conjunction with Soul Candi.

And although downloads and music file sharing are becoming a bigger issue with the local music industry, such activities actually fuel the growth of House music, as it becomes popular organically and virally when it spreads across computers, phones and flash drives. To quote Sergio Botelho of Soul Candi: “Music is actually more popular now than it has ever been.” Preach it, brother!

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adminfgx

Blogger Rob Rodell is a singer-songwriter, performing music artist, music business lecturer and singing teacher. Rodell was nominated for a South African Music Award (SAMA) for his album A Cappella Christmas. Between 2009 and 2011 he was the head of music business education at the Soul Candi Institute of Music, which is linked to the Soul Candi record label. His hit House track Could This Be Love done in conjunction with DJ Shimza and Cuebur, received extensive airplay on both YFM and Metro FM, and was released through Soul Candi on various compilation albums, selling in excess of 10,000 copies and giving it ‘gold’ status as a single. Rodell completed his licentiate in singing through Rockschool and passed it with distinction, becoming the first person in the world to do the qualification. He is currently busy with his Bachelor of Music (BMus) degree.

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