So, what do these three have in common?
In the 1980s, amidst the Cola Wars, at which time Pepsi taste tests were showing that consumers preferred Pepsi’s sweeter taste to Coke, Pepsi embarked upon a marketing strategy to upstage Coke even more, by hitching its star to the two biggest musical stars at the time. Read more
Thriller is the biggest selling album of all time, and will probably remain that way. In the 110-year-odd history of recorded music, no other artist has had their album bought an estimated 115 million times, though figures vary wildly between the official 42 million and the unofficial 50-65 million or higher. But there can be no doubt that the album is the Everest of contemporary musical works. Read more
It’s been 30 years since young kids (and even some adults) around the world started emulating the crotch-grab, the glove, the hat and the moonwalk. June 2014 marks five years since the King of Pop died. But the legend and the memory of Michael Jackson live on. Read more
The cult of celebrity is stronger than ever. No stranger to fame himself, it was Andy Warhol who is credited with famously quipping that everybody gets their 15 minutes of fame (and to drive the point home, the concept of fame has just been mentioned four times in this sentence alone). Then someone came along and changed that to 15 megs (MB) of fame. These days, it’s more like 15 seconds of fame. Read more
Saturday 14 June saw the Dome filled to the brim with people who, over a long weekend ever so close to the middle of winter, took time out to go let their hair down and party, tripping and trancing the night away. And rightly so. Jo’burgers work and play hard, so it would come as no surprise that our fair land is seeing a few more international acts, since Jozi is one the of the world’s largest cities, and peeps in this neck of the woods are hungry for great world-class entertainment. Read more
Boatloads of artists are always asking me how to make a sustainable career in the music industry. This is one of those questions that always leads to the search for the pot of gold at the end of the rainbow, but it is a valid question, and it does have an answer, albeit a very difficult one.
The two-step process to becoming a successful artist that still applies today is the following: you have to be persistent and be in it for the long-haul, and you have got to have a hit. This is very difficult, but not impossible. Read more
Okay, so maybe their marriage is a bit like Kim and Kanye’s match made in publicity heaven. It ain’tgonna hurt either of their personal brands. Or maybe she and Jay-Z really love each other. Either way, there’s no denying that Beyoncé is pop royalty – and, like Diana Ross, she is married to a modern-day Motown Berry Gordy.
The gossip mongers are leading us to believe that Beyoncé and Jay are on the rocks, and that her Little Miss “I’m in control of everything and my life is perfect” persona is finally starting to unravel. Be that as it may – and every artist has a scandal at least once in their lives – Ms Knowles’s star continues to shine.
Research suggests that South Africa’s digital retail footprint stands at about 1%, or R1 billion, of total retail sales per year. While this may not seem like much, it is a figure that just keeps on growing.
Years ago, when the Internet became a real force majeure, there was a huge panic that retail would sink because people would go online to shop, and would stop frequenting shopping centres and their stores. Then they re-thought their decision, saying that people would still come to shops because they wanted to have an experience, which online retail really could not give them, so they relegated e-commerce to the weird hi-tech few. Today, it’s a bricks-n-clicks combo, where the store in its physical form still exists, but that same store has an online component which allows them to create utter convenience for the shopper, be that physical or digital. Read more