It must have been at least 10 years ago that I went with some friends to Gillooly’s Farm in Bedfordview, one early spring day before the rains came. There she was, walking down the pathway towards the restaurant, with a couple of her mates. Now I must admit, I have never been much of a groupie, but when saw her (and if I’m not mistaken, it was actually a fellow muso friend who pointed her out to me), I ran up to her like a big kid in a sweet shop, and spoke to her. I first said that I loved her music, and that I was also trying to get more into the music industry.
This blog follows on from the previous one. Okay, let’s give away a trade secret here, which is really not that hard to figure out. How do you extend the life of a music brand, and milk it like the cash cow that it is, for all it is worth? You turn it into a stage play or a movie, or better still, even both.
I have written about Tony Bennett before, but I need to write about him again.
It’s August 2014, and Tony has just turned 88 (I am, of course, very proud that I share my birthday with him in the month of August, as I do with Madonna, Michael Jackson, and Shania Twain).
I recently bought his book, Life is a Gift. It is a wonderful, inspiring read. In my opinion, anybody who is still singing and performing at the age of 88, after a 60-year career in music, is worthy of emulation and study. I hope that when I am 88 I will still be performing and singing, wherever, whenever.
Again, if you’re a regular reader of this blog, you will know that we don’t just discuss music, but life in general as it relates to music. So what does the power of the mind have to do with music?
I was doing my licentiate in singing through Rockschool back in 2009 (let me brag for a moment and say that I was the first person in the world to attempt the new singing licentiate through Trinity Guildhall Rockschool, and I passed it with distinction).
So there you have it: first do the one and then the other, or delegate the one away, or find ways to integrate the two in ways that you never thought were possible, which will overcome the torture that you feel of having to choose between the two. I have used the third option to successfully integrate a music career with one in marketing, which includes having lectured on music marketing, growing my own personal brand, and doing my doctorate in marketing communications, but in the music industry (read the blog post about James Blunt’s undergrad dissertation on music for his degree in sociology).
I write this article for myself as much as for the next musician. But before we get there, you may be asking yourself what this whole blog is all about (not just this post), and who is it for? Who is it aimed at?
Perhaps it would be too general to say that it’s aimed at the music content creator (the artist), the person who makes the music, and it’s also aimed at the music content consumer (the listener), who will hear the music and then make a decision about is likeability. Read more
Johannesburg versus Cape Town. New York versus Los Angeles. Sao Paulo versus Rio de Janeiro. Tokyo versus Osaka. Cities often come in pairs, and more often than not they are connected by air. But there is also often a rivalry between them, which may often manifest in a musical way.
Following goals and the voice, we have the ear.
A lot of people sing the tune (pardon the pun) that they are tone deaf.
Now many people will disagree with me – but the ability to recognise sounds at a certain frequency is actually a function of the brain. If people were truly ‘tone deaf’ then they would not have the ability to recognise and enjoy songs. If you turn on the radio, your dog does not start dancing to the tune because s/he does not recognise the sounds as a song. Read more